During my lunch break at work today I got some funny looks as I erupted in giggles looking at another District’s website (the District itself shall remain nameless). One of their online resources was a guest kit that was – wait for it – 10 pages long! Who is going to read all that? Leaving aside the fact that it will overwhelm most people unfamiliar with the structure of Toastmasters, the roles and meetings, it is not exactly environmentally friendly!
This kit seemed to forget that different information is suitable for different audiences – we’re in Toastmasters, “know your audience!” If your target audience is Toastmasters visitors, then they will naturally be trying to quickly grasp what’s going on during the meeting and key information only. Do you really want your guests not paying attention to the speakers as they try valiantly to finish reading the guest kit? Information in this kit included knowing how to effectively use the Toastmasters manuals. This information that is surely better suited to new members?
Waffling, aside from demonstrating an inability to convey information in a concise manner, is highly detrimental to our organisation as it alienates the very group of people we should be trying to attract. The Generation Y and i-Gen are right in that age group we should be aiming to recruit: young, dynamic and enthusiastic with a lot to gain from Toastmasters. These groups were raised on TV, internet and technology in general and (as large swathes of social commentators greater then myself have recognised) they have short attention spans! Are they like to read 10 pages of information that could have been said in 2?
I sincerely hope there aren’t any clubs in District 70 overloading their guest kits. If they are, I hope they are at least printing everything double-sided, which is a slight nod to sustainability. I am not exactly thrilled with the current length of the guest kit for Hornsby District Toastmasters (at 4 pages long + a Form400 attached) but as far as I am concerned, this is the maximum allowable. Let’s all challenge ourselves to stay in touch with the needs of our guests, as well as those of our members.